So you've got Facebook down, you’ve started the "Twitter" thing, and you've dabbled in the world of Google+ and Linkedin. With all of these social media sites already on your tool belt, why bother tackling Instagram? Well, if this interactive and creative platform doesn’t hook you like it already has so many other small businesses, maybe the following figures will:
- 200 Million Users
Instagram is one of the hottest social sharing apps right now. With over 200 million users, their popularity (and most importantly influence) is unlikely to diminish in any foreseeable future. Getting an Instagram account and becoming familiar with the platform sooner rather than later is only going to be vital for your business as this number continues to rise. After all, 200 million users offers a lot of possibilities for you to introduce your business to new customers and solidify your presence within that customer base.
- Daily Use
It’s estimated that 70% of Instagram users log in to their Instagram accounts at least once a day (38% of which are logging in multiple times per day). With all this daily use, you can easily keep your followers up-to-date on what you’re doing, any new products coming through the door, upcoming events, and promotional deals. (Instagram)
Consistency and frequency are key when it comes to promoting your business on social media, so make sure you are keeping your material fresh and new so your followers always have something to like!
- SEO
A solid range of outlets is crucial to creating a stable online reputation, and solidifying your company’s SEO. Being on sites like Facebook and Twitter is vital, but in order to further increase your SEO, you need to make sure you are active and visible on more than just a handful of sites. Instagram is another great site that can help bump up your SEO without requiring the time associated with traditional methods.
- Even the Playing field
Instagram levels the playing field and allows you to show what your company has to offer. How is this possible? Well for one, it’s free. On Instagram, businesses don’t need to shell out hundreds of dollars on third-party marketing help in order to create custom content.
Instagram is also quick. Snap a picture of a new product, throw a filter on it, add some hastags, toss in a fun comment and you’re done. It’s that easy.
- Interaction
There are 8,500 likes per second on Instagram and 1,000 comments are made per second. With all of this customer engagement you can create lasting impressions on your followers. Developing relationships through personal interactions is a fantastic way to create loyal, repeat customers.
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