With more consumers turning to new communication forms, it is vital that we marketers embrace the idea of Integrated Marketing Communications (IMC). This is simply the idea that anyone trying to promote a product or service needs to have a cross channel approach when it comes to marketing. What does this mean? In plain terms, continue to use traditional marketing and advertising, but make sure you mix in some of the new methods like social media and mobile marketing. More than 80% of smartphone users and tablet users use their mobile devices to assist in their shopping process.
That means if you're not using mobile plus other channels, you're missing a huge chunk of potential consumers. For anyone attempting to market him or herself, one of the keys to success is to have a strong approach with all of your marketing channels. Meaning, don't slack off on your Twitter account. One chink in your marketing armor can change a consumers mind about your product.
This is where Save Local Now dives in. If you're already using $LN, you already have a cross channel approach to marketing. You are able to use our email marketing platform, our social media connectivity, our mobile apps, our website and more. Each of our products gives you the ability to have a quick, easy and effective multi-channeled approach to your marketing plan. Spend 5 to 10 minutes a day on your $LN account, and you'll see the benefits in no time at all.
To start, create a deal or promotion. Once you've done that, push it out to your Facebook, Twitter and Google+ pages. Next, schedule an email campaign. Guess what, you just created your first IMC marketing campaign in a matter of minutes!
What are you waiting for? Go out and start planning your new approach to marketing your business!
Source: http://blog.savelocalnow.com/imc-save-local/
This is where Save Local Now dives in. If you're already using $LN, you already have a cross channel approach to marketing. You are able to use our email marketing platform, our social media connectivity, our mobile apps, our website and more. Each of our products gives you the ability to have a quick, easy and effective multi-channeled approach to your marketing plan. Spend 5 to 10 minutes a day on your $LN account, and you'll see the benefits in no time at all.
To start, create a deal or promotion. Once you've done that, push it out to your Facebook, Twitter and Google+ pages. Next, schedule an email campaign. Guess what, you just created your first IMC marketing campaign in a matter of minutes!
What are you waiting for? Go out and start planning your new approach to marketing your business!
Source: http://blog.savelocalnow.com/imc-save-local/
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