Save Local Now is all about buying local. In fact, it’s our ultimate mission. We know how challenging it can be to try and get your community fired up about buying local. You might think you are just one business and nothing you do will have any impact, but I beg to differ. Here is a quick list of things you might want to try out this year that will really make a difference in your communities efforts to buy locally.
1. Meet your neighbors (and tell your customers about them) - From my own personal experiences with the communities I’ve lived in, as well as from the communities we work with, I’ve learned one thing. The more businesses promote their neighbors, the better and more thriving the community is as a whole. You should make friendly suggestions to your customers on other businesses they should check out. This will reassure them that you are a trustworthy business owner and not just out for your own profit, and it will also inspire people to keep checking out local businesses and keep returning to your town. Your neighboring businesses might return the favor and send people your way, and soon your whole community could become a giant web of local networking. I’ve seen this happen-there is nothing more powerful.
2. Join (or help out) local organizations - Aside from your local chamber of commerce, there are probably a multitude of other small organizations you could become involved in. Some might say they don’t have the funds or time to join all of these, however, that doesn’t mean you can’t get involved.
However you want to do it, my bet is you will see some more business coming your way by word of mouth. Local organizations are usually just that: organized, and helping them out once in a while could mean extending your marketing efforts 3 fold!
3. No brainer: Buy Locally - Make it a point to frequent other businesses not just as a business owner but as a customer. Other business owners will appreciate it and will often return the favor. Use local suppliers, local farmers, and local services for all of your businesses needs as well as that of your personal life. It will show the rest of your community that you are standing behind them, so they can in turn, stand behind you!
4. Take local global - Register your community in national, or even world wide competitions or write into travel magazines to tell them about why they should check out your town. Sometimes there is only so much you can do locally and you need to let the rest of the world know why THEY should come to your town. Highlight the things that make your town unique and don’t underestimate how weird quirks can attract attention. I promise you there are people out there looking for just the kind of beautiful little town that is your community.
5. Create $LN awareness - In order for Save Local Now to have it’s affect on your community, you need to get people using it! I know I say this a lot but the bottom line is, being a free service to both consumers and businesses, we aren’t the ones who will benefit from people using $LN, YOU will. So tell your friends, family, community, organizations, newspapers, and schools. Tell them to try Save Local Now and stay up to date with everything local.
View original article here
Alicia is the Brand Curator and Marketing Manager for Save Local Now. Alicia hails from Northeastern Ohio, but spent a few years after college living like a gypsy and pursuing her diverse interests. She is part of the production team, which helps to make $LN "fun and cool".alicia.busa@savelocalnow.com
1. Meet your neighbors (and tell your customers about them) - From my own personal experiences with the communities I’ve lived in, as well as from the communities we work with, I’ve learned one thing. The more businesses promote their neighbors, the better and more thriving the community is as a whole. You should make friendly suggestions to your customers on other businesses they should check out. This will reassure them that you are a trustworthy business owner and not just out for your own profit, and it will also inspire people to keep checking out local businesses and keep returning to your town. Your neighboring businesses might return the favor and send people your way, and soon your whole community could become a giant web of local networking. I’ve seen this happen-there is nothing more powerful.
2. Join (or help out) local organizations - Aside from your local chamber of commerce, there are probably a multitude of other small organizations you could become involved in. Some might say they don’t have the funds or time to join all of these, however, that doesn’t mean you can’t get involved.
- You could reach out to organizations and tell them you would like to volunteer once a year for their big event.
- You could tell YPO’s they may host their next networking event in your business space.
- You could offer a discount to any member of the local book club.
However you want to do it, my bet is you will see some more business coming your way by word of mouth. Local organizations are usually just that: organized, and helping them out once in a while could mean extending your marketing efforts 3 fold!
3. No brainer: Buy Locally - Make it a point to frequent other businesses not just as a business owner but as a customer. Other business owners will appreciate it and will often return the favor. Use local suppliers, local farmers, and local services for all of your businesses needs as well as that of your personal life. It will show the rest of your community that you are standing behind them, so they can in turn, stand behind you!
4. Take local global - Register your community in national, or even world wide competitions or write into travel magazines to tell them about why they should check out your town. Sometimes there is only so much you can do locally and you need to let the rest of the world know why THEY should come to your town. Highlight the things that make your town unique and don’t underestimate how weird quirks can attract attention. I promise you there are people out there looking for just the kind of beautiful little town that is your community.
5. Create $LN awareness - In order for Save Local Now to have it’s affect on your community, you need to get people using it! I know I say this a lot but the bottom line is, being a free service to both consumers and businesses, we aren’t the ones who will benefit from people using $LN, YOU will. So tell your friends, family, community, organizations, newspapers, and schools. Tell them to try Save Local Now and stay up to date with everything local.
View original article here
About Alicia
Alicia is the Brand Curator and Marketing Manager for Save Local Now. Alicia hails from Northeastern Ohio, but spent a few years after college living like a gypsy and pursuing her diverse interests. She is part of the production team, which helps to make $LN "fun and cool".alicia.busa@savelocalnow.com
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